that hearing aids don’t make the wearer look old and agrees that hearing aids are worth the cost.
Motivating hearing aid sales among the remaining two-thirds of those 40 and older, made up of our three other Health segments, depends on understanding each segment’s health motivations and media preferences. General messages focused on technical advances aren’t sufficiently targeted.
The chart captures just one facet of our company’s research on the health attitudes of the 40 and older U.S. population. We’ve tracked our Health segments’ attitudes toward scores of aspects of health for 30 years, surveying 22, 000 of them using national stratified samples. Our millions of pieces of data have been translated into three books on our work, the latest of which is Health Motivations: Seven Dimensions That Shape America’s Health available at Amazon.com as an e-book or paperback.